Employing delightful illustrations to promote good reading habits.

Image shows multiple mockup screens.

Personal Project 2019
My Focus


Pen + Paper, Figma, Procreate
80 Hours

I read multiple digital articles a day, but am rarely able to recall what I have read and where I read it. I wanted to design an application that reduces recall failures and encourages people to read more. Ilgoyo let's users collect content while promoting balanced, intentional reading habits. 

Design a platform that affords users the ability to collect and consolidate content from various outlets and easily organize it according to personal preferences.
An application that delights users with light-hearted illustrations and promotes healthy digital consumption habits while meeting personal needs.
Banner image displaying hi-fi mockups of home screen, reading screen, and bookshelf screen.


I identified three major types of short-form digital reading applications: content creators (e.g. New York Times and personal blogs), content aggregates (e.g. Apple News and Pocket), and content creator-aggregates (e.g. Medium).
The greatest weakness across all is the ability to refer back to content and add notes that later help people recall information.

Short-form reading apps do not promote habit forming like long-form applications (e.g. Apple Books) do.

User Interviews

Empathy Map that consolidates user interview quote and notes.

Primary User Needs

  • To save/share content from and to a variety of outlets.
  • To organize/search articles, authors, and notes.
  • To keep track of reading patterns and unread content.


As a web clipper application, the user experience would greatly impacted by the user’s current reading patterns and the interaction with both digital devices and various content outlets. This lead me to create a user journey that placed Ilgoyo in contrast with existing tools and explored what it would mean for Ilgoyo to convert customers.
Although the user journey is quite simple, it helped me to understand how Ilgoyo functions differently from other content aggregates like Pocket. Specifically, that by focusing on personal needs, not just reading needs, Ilgoyo distinguishes itself.

User journey that tracks the emotions, thoughts, and actions of a user leaving Pocket for Ilgoyo.


After working through a few sketches and notes to solve general structural challenges, I digitized my wireframes in Figma.
At this point, my focus was on utility and legibility, because Ilgoyo is first and foremost a reading application.

Wireframes of home screen and article screen. Pointing out increased heigh for legibility, simple three pronged navigation, and priority given to Current or Previous reads..

Initial Testing

When focusing on the profile page, I realized I needed a better understanding of what types of metrics individuals were looking for.
I conducted short interviews to gauge user reactions to different types of tracking and visualization. Interviewees were prompted to evaluate the following two designs:

Version A and B of data visualization wireframes. A breaks down into day, month year, similar to Apple workout. Version B uses a circular progress bar for the day and a yearly view rings system for goals.

Simplified Metrics

In the process, I realized that I needed to be careful to avoid the pitfall of digital fatigue. Users like the idea of seeing their progress but want do not want another app set on optimizing personal habits.
  • Users had a preference for simpler, “at-a-glance” data.
  • Longevity views were fine in small doses, but not as a default.
  • Progress bars were preferred to larger circular progress charts. 

Displays three different preferred metrics: Daily Goal, Daily Tracker, Opt-in Challenges

Brand Identity

I wanted to create a visual identity that reflected why people were reading: discovery and pleasure.
This would help distinguish Ilgoyo from other reading apps that recall print media and seriousness.

Brand Mission "We want to create a space to explore the written word. A personal place to organize and discover new interests by challenging yourself to find the time to read."

Using this message as a guiding princple I created a brand identity that was positive, light-hearted, and intentional.

Displays Ilgoyo's main font: Calluna. Color scheme based off primary colors and parchment and ink.

By balancing a bright palette with a robust font, I hoped to establish a place between intentionality and positivity; print material and digital content; discovery and pleasure.

Traditionally, print sources usually employed a memorable wordmark. I opted to continue this trend but wanted to refresh the traditional form of a wordmark. I made it lower case, gave it some texture and color, and placed it in front of simple line drawings.
Ilgoyo logo displayed. Calluna font with pastel lines to color it in. Three approved variations: simple word mark, one is yellow and one in deep, muted blue. The last is with a doodle behind it of dog and man reading newspaper on a park bench.

I also created a brand mascot that would delight users and provide relief from the text-heavy content.

I went through various iterations to find a print-inspired drawing style that wouble be a playful counterpart to the textual elements.

Introducing Illi: She’s a spirited pup whose light-heart delights everyone she encouters. See what adventure she is having with her yellow ball.

Applying the Brand

The final UI was implemented to employ brand aesthetics as a means to highlight solutions for user pain points.
I attempted to answer the user’s functional needs in a delightful way that married the brand with concept without placing pressure on the user.

A UI walkthrough that highlights the details of the home screen and the Profile Screen. Notations accompany the screens to point out specific design features. Newpaper-like headlines and a daily tracker. How the use of color brings vibrancy to a text heavy page. On the profile page, notations describe how the progress bars are simplified, and how it only focuses on a single week view.

Amy Pippa Nardie-Warner
UX/UI Designer
New York City